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La recherche en marketing a désormais une seule adresse : Le marketing pour tous ! fr Sun, 23 Nov 2008 18:28:18 +0100 http://blogs.law.harvard.edu/tech/rss Dotclear Mining the text information to optimizing the Customer Relationship Management http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/Mining-the-text-information-to-optimizing-the-Customer-Relationship-Management urn:md5:822de9772b61aee76d712bb83ba80aca Tue, 01 Jul 2008 14:47:00 +0200 Malek <p>(Télécharger PDF en annexe)</p> <p><a href="http://le-marketing-pour-tous.6mablog.com/public/Mining_the_text_information_to_optimizing_the_customer_relationship_management.pdf" hreflang="fr"></a></p> http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/Mining-the-text-information-to-optimizing-the-Customer-Relationship-Management#comment-form http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/Mining-the-text-information-to-optimizing-the-Customer-Relationship-Management#comment-form http://le-marketing-pour-tous.6mablog.com/feed/rss2/comments/4602 Customer Relationship Management in retailing http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/Customer-Relationship-Management-in-retailing urn:md5:8e26f27bd0263de4d4b300d5e747647f Tue, 01 Jul 2008 14:44:00 +0200 Malek <p>(Télécharger PDF en annexe)</p> <p><a href="http://le-marketing-pour-tous.6mablog.com/public/Customer_relationship_management_in_retailing.pdf" hreflang="fr"></a></p> http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/Customer-Relationship-Management-in-retailing#comment-form http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/Customer-Relationship-Management-in-retailing#comment-form http://le-marketing-pour-tous.6mablog.com/feed/rss2/comments/4601 Customer Relationship Management in call centers http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/Customer-Relationship-Management-in-call-centers urn:md5:1ade9802696333d32a4b6453a29c46f2 Tue, 01 Jul 2008 14:42:00 +0200 Malek <p>(Télécharger PDF en annexe)</p> <p><a href="http://le-marketing-pour-tous.6mablog.com/public/Customer_relationship_management_in_call_centers.pdf" hreflang="fr"></a></p> http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/Customer-Relationship-Management-in-call-centers#comment-form http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/Customer-Relationship-Management-in-call-centers#comment-form http://le-marketing-pour-tous.6mablog.com/feed/rss2/comments/4600 Understanding success and failure in Customer Relationship Management http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/Understanding-success-and-failure-in-Customer-Relationship-Management urn:md5:be893eb5f444fa06c11a9f71e490fbf8 Tue, 01 Jul 2008 14:39:00 +0200 Malek <p>(Télécharger PDF en annexe)</p> <p><a href="http://le-marketing-pour-tous.6mablog.com/public/Understanding_success_and_failure_in_customer_relationship_management.pdf" hreflang="fr"></a></p> http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/Understanding-success-and-failure-in-Customer-Relationship-Management#comment-form http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/Understanding-success-and-failure-in-Customer-Relationship-Management#comment-form http://le-marketing-pour-tous.6mablog.com/feed/rss2/comments/4598 The CRM process in retail and service sector firms in Japan http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/The-CRM-process-in-retail-and-service-sector-firms-in-Japan urn:md5:12be7de419843e7ade7eefecd626c1d1 Tue, 01 Jul 2008 14:35:00 +0200 Malek <p>(Télécharger PDF en annexe)</p> <p><a href="http://le-marketing-pour-tous.6mablog.com/public/The_CRM_process_in_retail_and_service_sector_firms_in_Japan.pdf" hreflang="fr"></a></p> http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/The-CRM-process-in-retail-and-service-sector-firms-in-Japan#comment-form http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/The-CRM-process-in-retail-and-service-sector-firms-in-Japan#comment-form http://le-marketing-pour-tous.6mablog.com/feed/rss2/comments/4597 Customer Relationship Management : Finding value drivers http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/Customer-Relationship-Management-%3A-Finding-value-drivers urn:md5:6574cf4357494e957d9cc943b34c42a5 Tue, 01 Jul 2008 14:32:00 +0200 Malek <p>(Télécharger PDF en annexe)</p> <p><a href="http://le-marketing-pour-tous.6mablog.com/public/Customer_relationship_management_Finding_value_drivers.pdf" hreflang="fr"></a></p> http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/Customer-Relationship-Management-%3A-Finding-value-drivers#comment-form http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/Customer-Relationship-Management-%3A-Finding-value-drivers#comment-form http://le-marketing-pour-tous.6mablog.com/feed/rss2/comments/4596 Customer Relationship Management : A framework research directions and the future http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/Customer-Relationship-Management-%3A-A-framework-research-directions-and-the-future urn:md5:7b455c1bb1e708ad10ad58a58eaf208a Tue, 01 Jul 2008 14:29:00 +0200 Malek <p>(Télécharger PDF en annexe)</p> <p><a href="http://le-marketing-pour-tous.6mablog.com/public/Customer_Relationship_Management_A_Framework__Research_Directions__and_the_Future.pdf" hreflang="fr"></a></p> http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/Customer-Relationship-Management-%3A-A-framework-research-directions-and-the-future#comment-form http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/Customer-Relationship-Management-%3A-A-framework-research-directions-and-the-future#comment-form http://le-marketing-pour-tous.6mablog.com/feed/rss2/comments/4595 Building profitable customer relationships with data mining http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/Building-profitable-customer-relationships-with-data-mining urn:md5:f5bd056c22a6643184dacfb67d9b8ad9 Tue, 01 Jul 2008 14:26:00 +0200 Malek <p>(Télécharger PDF en annexe)</p> <p><a href="http://le-marketing-pour-tous.6mablog.com/public/Building_profitable_customer_relationships_with_data_mining.pdf" hreflang="fr"></a></p> http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/Building-profitable-customer-relationships-with-data-mining#comment-form http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/Building-profitable-customer-relationships-with-data-mining#comment-form http://le-marketing-pour-tous.6mablog.com/feed/rss2/comments/4594 A novel decision rules approach for customer relationship management of the airline market http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/A-novel-decision-rules-approach-for-customer-relationship-management-of-the-airline-market urn:md5:87a8b34f32f43fb1e24db36c41db0deb Tue, 01 Jul 2008 14:24:00 +0200 Malek <p>(Télécharger PDF en annexe)</p> <p><a href="http://le-marketing-pour-tous.6mablog.com/public/A_novel_decision_rules_approach_for_customer_relationship_management_of_the_airline_market.pdf" hreflang="fr"></a></p> http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/A-novel-decision-rules-approach-for-customer-relationship-management-of-the-airline-market#comment-form http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/A-novel-decision-rules-approach-for-customer-relationship-management-of-the-airline-market#comment-form http://le-marketing-pour-tous.6mablog.com/feed/rss2/comments/4593 A CRM performance measurement framework http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/A-CRM-performance-measurement-framework urn:md5:5ea4ed7da4ac9baf30a6b34864486e92 Tue, 01 Jul 2008 14:21:00 +0200 Malek <p>(Télécharger PDF en annexe)</p> <p><a href="http://le-marketing-pour-tous.6mablog.com/public/A_CRM_performance_measurement_framework.pdf" hreflang="fr"></a></p> http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/A-CRM-performance-measurement-framework#comment-form http://le-marketing-pour-tous.6mablog.com/post/2008/07/01/A-CRM-performance-measurement-framework#comment-form http://le-marketing-pour-tous.6mablog.com/feed/rss2/comments/4592 La décision de participation à un acte de résistance active à la consommation : Etude du comportement de boycott http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/La-decision-de-participation-a-un-acte-de-resistance-active-a-la-consommation-%3A-Etude-du-comportement-de-boycott urn:md5:f8523a685e3f02f5c7629b7861ca9d51 Mon, 30 Jun 2008 03:45:00 +0200 Malek <p>(Télécharger PDF en annexe)</p> <p><a href="http://le-marketing-pour-tous.6mablog.com/public/La_decision_de_participation_a_un_acte_de_resistance_active_a_la_consommation__Etude_du_comportement_de_boycott.pdf" hreflang="fr"></a></p> http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/La-decision-de-participation-a-un-acte-de-resistance-active-a-la-consommation-%3A-Etude-du-comportement-de-boycott#comment-form http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/La-decision-de-participation-a-un-acte-de-resistance-active-a-la-consommation-%3A-Etude-du-comportement-de-boycott#comment-form http://le-marketing-pour-tous.6mablog.com/feed/rss2/comments/4544 L'importance des facteurs d'ambiance dans les magasins de produits hygiène-beauté http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Limportance-des-facteurs-dambiance-dans-les-magasins-de-produits-hygiene-beaute urn:md5:0a4ba269a0d388b1c4d2a2b5e9945e82 Mon, 30 Jun 2008 03:35:00 +0200 Malek <p>(Télécharger PDF en annexe)</p> <p><a href="http://le-marketing-pour-tous.6mablog.com/public/L_importance_des_facteurs_d_ambiance_dans_les_magasins_de_produits_hygiene_beaute.pdf" hreflang="fr"></a></p> http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Limportance-des-facteurs-dambiance-dans-les-magasins-de-produits-hygiene-beaute#comment-form http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Limportance-des-facteurs-dambiance-dans-les-magasins-de-produits-hygiene-beaute#comment-form http://le-marketing-pour-tous.6mablog.com/feed/rss2/comments/4543 L'efficience des points de vente http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Lefficience-des-points-de-vente urn:md5:8fedc6dc6d077884b52572770476be16 Mon, 30 Jun 2008 03:31:00 +0200 Malek <p>(Télécharger PDF en annexe)</p> <p><a href="http://le-marketing-pour-tous.6mablog.com/public/L_efficience_des_points_de_vente.doc" hreflang="fr"></a></p> http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Lefficience-des-points-de-vente#comment-form http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Lefficience-des-points-de-vente#comment-form http://le-marketing-pour-tous.6mablog.com/feed/rss2/comments/4542 L'effet de la pression du temps sur le stress du consommateur http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Leffet-de-la-pression-du-temps-sur-le-stress-du-consommateur urn:md5:bddab411f6b8c6348f1e5960d69d2aca Mon, 30 Jun 2008 03:17:00 +0200 Malek <p>(Télécharger PDF en annexe)</p> <p><a href="http://le-marketing-pour-tous.6mablog.com/public/L_effet_de_la_pression_du_temps_sur_le_stress_du_consommateur.pdf" hreflang="fr"></a></p> http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Leffet-de-la-pression-du-temps-sur-le-stress-du-consommateur#comment-form http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Leffet-de-la-pression-du-temps-sur-le-stress-du-consommateur#comment-form http://le-marketing-pour-tous.6mablog.com/feed/rss2/comments/4541 Influence des caractéristiques de la vitrine sur les réactions attitudinales et comportementales du consommateur http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Influence-des-caracteristiques-de-la-vitrine-sur-les-reactions-attitudinales-et-comportementales-du-consommateur urn:md5:4a77614093343dd8f69f43e9d3bbdfec Mon, 30 Jun 2008 02:56:00 +0200 Malek <p>(Télécharger PDF en annexe)</p> <p><a href="http://le-marketing-pour-tous.6mablog.com/public/Influence_des_caracteristiques_de_la_vitrine_sur_les_reactions_attitudinales_et_comportementales_du_consommateur.pdf" hreflang="fr"></a></p> http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Influence-des-caracteristiques-de-la-vitrine-sur-les-reactions-attitudinales-et-comportementales-du-consommateur#comment-form http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Influence-des-caracteristiques-de-la-vitrine-sur-les-reactions-attitudinales-et-comportementales-du-consommateur#comment-form http://le-marketing-pour-tous.6mablog.com/feed/rss2/comments/4540 Influence de la structure de prix sur l'image-prix des points de vente http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Influence-de-la-structure-de-prix-sur-limage-prix-des-points-de-vente2 urn:md5:e6b4302bcc13b447472b65491a46d067 Mon, 30 Jun 2008 02:45:00 +0200 Malek <p>(Télécharger PDF en annexe)</p> <p><a href="http://le-marketing-pour-tous.6mablog.com/public/Influence_de_la_structure_de_prix_sur_l_image_prix_des_points_de_vente.pdf" hreflang="fr"></a></p> http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Influence-de-la-structure-de-prix-sur-limage-prix-des-points-de-vente2#comment-form http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Influence-de-la-structure-de-prix-sur-limage-prix-des-points-de-vente2#comment-form http://le-marketing-pour-tous.6mablog.com/feed/rss2/comments/4539 Identification des antécédents du comportement de butinage au sein de l'espace loisirs d'un hypermarché http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Identification-des-antecedents-du-comportement-de-butinage-au-sein-de-lespace-loisirs-dun-hypermarche urn:md5:578436981d96142719a1f5a50ee7fddc Mon, 30 Jun 2008 02:39:00 +0200 Malek <p>(Télécharger PDF en annexe)</p> <p><a href="http://le-marketing-pour-tous.6mablog.com/public/Identification_des_antecedents_du_comportement_de_butinage_au_sein_de_l_espace_loisirs_d_un_hypermarche.pdf" hreflang="fr"></a></p> http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Identification-des-antecedents-du-comportement-de-butinage-au-sein-de-lespace-loisirs-dun-hypermarche#comment-form http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Identification-des-antecedents-du-comportement-de-butinage-au-sein-de-lespace-loisirs-dun-hypermarche#comment-form http://le-marketing-pour-tous.6mablog.com/feed/rss2/comments/4537 Exploration de l'implantation d'une approche relationnelle dans le secteur bancaire http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Exploration-de-limplantation-dune-approche-relationnelle-dans-le-secteur-bancaire urn:md5:5357b43f6b7ef89d702571999be2d293 Mon, 30 Jun 2008 02:35:00 +0200 Malek <p>(Télécharger PDF en annexe)</p> <p><a href="http://le-marketing-pour-tous.6mablog.com/public/Exploration_de_l_implantation_d_une_approche_relationnelle_dans_le_secteur_bancaire.pdf" hreflang="fr"></a></p> http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Exploration-de-limplantation-dune-approche-relationnelle-dans-le-secteur-bancaire#comment-form http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Exploration-de-limplantation-dune-approche-relationnelle-dans-le-secteur-bancaire#comment-form http://le-marketing-pour-tous.6mablog.com/feed/rss2/comments/4536 Expérience vécue et représentations du centre commercial http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Experience-vecue-et-representations-du-centre-commercial urn:md5:77d23ac380d6ef3480479c7cc4b98788 Mon, 30 Jun 2008 02:28:00 +0200 Malek <p>(Télécharger PDF en annexe)</p> <p><a href="http://le-marketing-pour-tous.6mablog.com/public/Experience_vecue_et_representations_du_centre_commercial.pdf" hreflang="fr"></a></p> http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Experience-vecue-et-representations-du-centre-commercial#comment-form http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Experience-vecue-et-representations-du-centre-commercial#comment-form http://le-marketing-pour-tous.6mablog.com/feed/rss2/comments/4535 Evolutions du comportement du consommateur français dans l'e-commerce B to C http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Evolutions-du-comportement-du-consommateur-francais-dans-le-commerce-B-to-C urn:md5:f0d4a5608e752de48785a9f7dc23800d Mon, 30 Jun 2008 02:25:00 +0200 Malek <p>(Télécharger PDF en annexe)</p> <p><a href="http://le-marketing-pour-tous.6mablog.com/public/Evolutions_du_comportement_du_consommateur_francais_dans_l_e_commerce_B_to_C.pdf" hreflang="fr"></a></p> http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Evolutions-du-comportement-du-consommateur-francais-dans-le-commerce-B-to-C#comment-form http://le-marketing-pour-tous.6mablog.com/post/2008/06/30/Evolutions-du-comportement-du-consommateur-francais-dans-le-commerce-B-to-C#comment-form http://le-marketing-pour-tous.6mablog.com/feed/rss2/comments/4534